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Guests and reservations

How guests unsubscribe from marketing

Every marketing email ends with an unsubscribe link (in German, „Werbung abbestellen“). The guest confirms there with „Jetzt abmelden“; after that they get no more campaigns, but still get confirmations and reminders about their reservations.

The Hub adds the unsubscribe link to every marketing email. It cannot be removed, because no marketing email may go out without it.

How a guest unsubscribes

  1. 1. At the bottom of the email there is a link labelled „Werbung abbestellen“ (unsubscribe from marketing). The email and the page behind it are in German.
  2. 2. The link opens a page with your business and the guest's address. There they choose „Jetzt abmelden“ (unsubscribe now).
  3. 3. Afterwards the page says „Abgemeldet“ (unsubscribed).

Only the button unsubscribes, not opening the link. That way no virus scanner or preview window unsubscribes a guest by accident.

What happens then

  • The guest gets no more campaigns from your business. Even a campaign that is being sent right now skips them; the Hub checks before every single email.
  • In their guest record, Marketing and mailings is set to no.
  • They still get confirmations and reminders about their reservations.
  • In Marketing, Unsubscribed shows how many guests have unsubscribed so far.

If a guest contacts you

If a guest no longer wants marketing and does not have the link to hand, switch off Marketing and mailings under Consent in their guest record.

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